About Me
Hey there! I'm Felicia, and I believe that effective parenting content comes from combining professional consumer insight expertise with authentic young motherhood experience. As a mom of two at 26 with a Business Bachelor's degree in Experience Design & Management, I understand family products from both the UX research perspective and the real-world parenting trenches.
My background includes UX research, customer experience strategy, and product storytelling—skills I developed through years of understanding what makes products truly work for people. I've worked as an operations and sales manager, bringing business-level thinking to every partnership. But what makes my perspective unique is my authentic experience as a young mom navigating the overwhelming world of parenting products while building a values-based household.
This combination of professional UX expertise and real-world young motherhood means I create content that's both research-informed and genuinely relatable. I don't just understand parenting products theoretically—I evaluate them from a customer experience perspective and test them as a mom managing the actual daily challenges of raising little ones. This creates content that resonates with young parents seeking trusted, practical recommendations that actually work in real family life.
